The people at Panic, the creators of that excellent FTP program Transmit, outline the history of another one of their popular programs called Audion. Audion is a music player which competed directly against iTunes, but in the face of overwhelming competition from Apple's player, Panic recently chose to put Audion into retirement.
This is one of the most interesting reads about Mac software development I've come across in recent years. If you have a few minutes to spare, have a look.
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