Last year they gave away stopwatches. This year they are giving away an Apple keychain to anyone who registers and test drives a G5, and they are also having a draw for a G5 Power Mac with 20" Cinema Display. Also, this year they have a Productivity Calculator for businesses to assess the feasibility of adding G5 machines.
In addition, Apple is offering 0% 24 month leases to eligible businesses. The terms are as follows:
24-Month, 0%, Fair Market Value Lease
Through December 31, 2004, when your business enters into a qualifying 24-month lease agreement, you will pay 0% interest through Apple Financial Services.
Eligible equipment includes iMac, iBook, PowerBook, Power Mac G5, Xserve, Xserve RAID, and Apple Displays.
Soft costs (software, services, etc) are limited to 10% of total lease amount. If soft costs exceed 10%, they must be covered under a separate lease agreement.
24 equal monthly payments on a minimum transaction of $5,000.
For qualifying commercial accounts only.
For most businesses, this should represent the most interesting aspect of the promotion, and will stimulate more interest than the Power Mac draw and the keychain giveaway. The keychain is pretty nice though. ;)