Let's Rock - a letdown, but Jobs still alive

Apple's "Let's Rock" media event was a rare misfire for Apple. The press seemed universally underwhelmed by the event, as predicted by analysts.

Apple released a bunch of new iPods (including a volume button-endowed iPod touch... finally), iTunes 8 with HD media (including from NBC), ear canal headphones, and not much else. The markets were pretty much indifferent to the announcement. Yesterday AAPL dropped in anticipation of the event, the opposite direction of the general market. Today AAPL fell in-line with the greater market, and closed at 151.68, down almost 4%.

There was one highlight to the event however, and that was Jobs' succinct statement about his health: "The reports of my death are greatly exaggerated." Bloomberg's obituary for Jobs was just a little premature.