Monday, June 09, 2008

iPhone 3G: On both Rogers and Fido.

Rogers Communications (along with Apple) is really going after the Canadian market with the 3G GPSiPodphonePDA. Instead of limiting the iPhone 3G to Rogers alone (like it has done with some other phones in the past), Rogers has decided to offer it on both its brands, Fido and Rogers Wireless, starting July 11. These two brands represent the only two major 3GSM providers in Canada, both running off the same HSPA network.

iPhone 3G will operate on Rogers’ High Speed Packet Access (HSPA) wireless network, the fastest mobile network in Canada. HSPA is nationally available in the top Canadian urban centers from Vancouver to Halifax, covering more than 60 percent of the population. iPhone 3G will also operate on Roger’s coast-to-coast GSM/EDGE network, proven to be the country’s most reliable wireless network. More details on pricing and availability will be available soon.

The question now is how much they will charge for the iPhone ($199 for the 8 GB model?) and contract (two years?), and most importantly, the data plan. The iPhone 3G represents an excellent hardware and software update, but much of the benefit of this speedy new unit may be lost to the masses if the data plan is not reasonably priced. Rogers and Fido both have a $7 unlimited data plan, but it is likely that this plan will not apply to the iPhone.